One of the activities of the company is branding of products and services in the markets of weapons and military equipment, energy, engineering, fuel industry, heavy industry and high technologies for b2b and b2c. The company develops a full range of outputs aimed at creating a holistic and sought by consumer image of the product or service.
Branding includes working on market research, product positioning, creation of names, slogans systems, systems of visual and verbal identification (trademark, trade dress, sound, etc.), the development of brand-book, branding, brand monitoring and evaluating the effectiveness of the brand.
A brand-book is an operating instructions of the brand which shows the rules for the effective application of the elements of the brand in the presentation, image, promotional materials, BTL and other technologies of brand promotion, as well as already developed basic presentation and image materials: business cards, business documents, souvenirs, options for uniforms, design interiors and exteriors with corporate identity, conceptual designs of exhibition spaces, volumetric models catalogs, brochures, leaflets and other handouts, outdoor advertising options for layouts, etc. The volume of submissions in brand-book is defined by the Customer.
Our range of services is:
- Analysis of the market situation, the target audience;
- Planning (formulation of brand essence, positioning, brand management strategy development);
- Building a brand (the creation of visual and verbal identification, development of brand image, creating a set of documents of the brand);
- Brand Promotion (use of integrated marketing communications to build strong relationships between consumers and the brand);
- Monitoring and evaluation of brand effectiveness.